Gendered Bible Book Stores
I’m wondering if many of you are uncomfortable in Bible book stores. It seems like an awful lot of them are highly gendered. Books aimed at women and girls (guess which ones); books aimed at men and boys (”Bible stories of strength and courage!”). Non-book items, more than half the inventory, like pseudo-Victorian home knick-knacks (decorative pastel figurines like Precious Moments), dried flower wreaths and teddy bears give a sweet, non-cognitive feeling to the place.
Julie Ingersoll makes similar observations in a chapter of Evangelical Christian Women; War Stories in the Gender Battles called, “The Power of Subtle Arrangements and Little Things,” where she says, “But what is most interesting is that the distinct demarcation between genders is carried through from the toys to the items intended for adults. While there is an element of genderedness to gifts and books in the large culture, it is not nearly so prominent as it is in the Christian bookstores.” Christian writers wanting to break through the stereotypes, as we’ve seen in a recent post, have their work cut out for them. A look in most any Bible book store will be most sobering.